Increasing Continuous Engagement With Open Government Data

Abstract

A number of countries are today implementing open government data (OGD) initiatives. Yet many of these initiatives are failing to attract the levels of continuous use they need to deliver an acceptable return on investment. This raises the obvious question of why this should be the case. To answer this question, it is important to understand the factors that most strongly influence user behaviour in OGD adoption. Qualitative data were used to identify the factors that play a key role in influencing the intention to engage with ODG. A quantitative approach was then used to evaluate the extent to which these factors drive/limit behaviour. The study's findings showed that there are four factors that play a significant role in intention to use OGD. It is also believed that the findings will be useful in helping policymakers in all jurisdictions formulate and implement strategies that successfully drive up continuous OGD engagement.