Publication | Closed Access

Design affordance in VR and customization intention: Is customer inspiration a missing link?

Consumer ResearchUser-centered DesignSocial SciencesVisual DesignVirtual RealityManagementDesign AffordanceUser PerceptionVirtual DesignDesignUser ExperienceHuman-centered DesignCustomer InspirationMarketingArchitectural DesignInteractive MarketingDesign ThinkingHuman-computer InteractionCustomization Intention