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Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process

Social MediaHealthcare ServicesDigital MarketingMedia MarketingHealth CommunicationHealthcare MarketingInteractive MarketingManagementSocial MarketingMarketing CommunicationSocial Media MarketingSocial Medium MarketingCommunicationBrand AwarenessArtsMarketingConsumer EngagementBrand Engagement