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When does media multitasking induce store visit and conversion? The influence of motivational factors

Customer SatisfactionInduce Store VisitBehavioral SciencesOnline Customer BehaviorBehavioral Decision MakingTechnology Acceptance ModelMotivational FactorsConsumer StudyInteractive MarketingMotivationConsumer ResearchUser ExperienceManagementUser PerceptionMarketingBuying Behavior