Colorism in the Indian subcontinent—insights through situated affectivity

Abstract

Abstract Consistent discriminatory practices associated with dark and black skin color underpin the persistence of colorism and racism in the Indian subcontinent. To understand better how skin color ideologies occupy the mind of people with the effect of marginalizing those with dark skin color and promoting whiteness as a social capital, we will apply the paradigm of situated affectivity. The conceptual tools developed in this framework will help to see how the environmental structures that perpetuate colorism have a pervasive influence on individuals’ values and their emotional repertoire from a very young age. After having documented how the minds of individuals are invaded with discriminatory colorist positions, we will present how people indulge in processes of user-resource interactions assumed to help regulating their affect, that in turn, result in re-enforcing again colorist and racist ideologies and practices.