Evaluation of EIRLYS’s E-Commerce Website from a User Experience Perspective using a User Experience Questionnaire (UEQ)

Abstract

Fashion is one of the industrial sectors that never die. However, the majority of brands in this industrial sector are slowly forgetting the existence of Indonesian culture. EIRLYS is a company engaged in the fashion industry that produces clothing with the theme of Indonesian culture. Customers will be able to get clothes that have elements of Indonesian culture but still have a relaxed and informal impression. Clothing from EIRLYS emphasizes the principles of simplicity, minimalism, and elegance. These three principles want to be carried out in the design and user experience of the EIRLYS website to provide convenience for customers in transacting. Almost all industries, whether large, medium, or small, have used technology to promote their products in various ways, including using e-commerce websites. However, to ensure that EIRLYS has provided the best service through its website, it is important to know whether EIRLYS has met the overall User experience (UX) dimension. User experience Questionnaire (UEQ) is a technique that will be used to assess and test whether EIRLYS has met the expectations of users based on the User experience dimension before it can be used by customers. Based on the results of the user experience questionnaire filled out by EIRLYS users, it can be seen that EIRLYS has been able to meet user needs and expectations from all dimensions, ranging from attractiveness, perspicuity, efficiency, accuracy, stimulation, and novelty.