Concepedia

Identity performance and self-branding in social commerce: A multimodal content analysis of Chinese wanghong women’s video-sharing practice on TikTok

Yilei Wang, Dezheng Feng

Discourse Context & Media · 2022 · 51 citations · 37 references

Concepts

Social SciencesCommunicationMarketingBrand ManagementCultureDigital Culture StudiesBrand CultureBrand IdentityCultural IdentitySocial IdentitySocial MediaDigital Identity PerformanceMultimodal Communication AnalysisMultimodal Content AnalysisOnline Identity PerformanceSocial Commerce CommunicationSocial Media Commerce

References

37

Three Approaches to Qualitative Content Analysis

Hsiu-Fang Hsieh, Sarah E. Shannon · Qualitative Health Research · 2005 · 44K citations

Social Sciences, Health Services Administration, End-of-life Care +7

Gender Trouble: Feminism and the Subversion of Identity

Mary McIntosh, Judith Butler · Feminist Review · 1991 · 28.1K citations

Social Sciences, Gender Studies, Social Psychology +12

Postfeminist media culture

Rosalind Gill · European Journal of Cultural Studies · 2007 · 2.1K citations · Full text

Social Sciences, Cultural Studies, Gender Studies +13

Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

Susie Khamis, Lawrence Ang, Raymond Welling · Celebrity Studies · 2016 · 1.4K citations

Social Sciences, Communication, Marketing +13

READING IMAGES - THE GRAMMAR OF VISUAL DESIGN

Tran Thi Thuy · VNU Journal of Foreign Studies · 2017 · 861 citations · Full text

Social Sciences, Design, Visual Culture +13