Marketing Science · 2022 · 74 citations · 25 references
BusinessMarketingRetail ManagementMachine LearningMarkov Decision ProcessesRetail MarketingExploration-exploitation TradeoffPolicy LearningReinforcement LearningBatch Reinforcement LearningCoupon PricingCoupon TargetingDeep Reinforcement Learning
We present an empirical framework for creating dynamic coupon targeting strategies using deep reinforcement learning.
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Human-level control through deep reinforcement learning
Volodymyr Mnih, Koray Kavukcuoglu, David Silver et al. · Nature · 2015 · 30K citations
Greedy function approximation: A gradient boosting machine.
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Reinforcement Learning: An Introduction
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Economics of Information and Job Search
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