Concepedia

Mass customization: the new frontier in business competition

Unknown author(s)

Choice Reviews Online · 1993 · 239 citations · 0 references

Concepts

BusinessBusiness EconomicsStrategyBusiness StrategyCompetitive AdvantageIndustrial OrganizationCommercialization StrategyMass CustomizationMass Customization StrategyCustomizationMass Customization CapabilitiesMass Customization PerformanceMass Personalization