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A Theory of Social Comparison Processes

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A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

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Henri Tajfel, M. G. Billig, R. P. Bundy et al. · European Journal of Social Psychology · 1971 · 5.5K citations

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The Constructive, Destructive, and Reconstructive Power of Social Norms

P. Wesley Schultz, Jessica M. Nolan, Robert B. Cialdini et al. · Psychological Science · 2007 · 3.7K citations · Full text

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