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Destination endorsers raising on short-form travel videos: Self-image construction and endorsement effect measurement

MarketingDestination EndorsersPerformance StudiesDestination MarketingBehavioral Decision MakingSelf-monitoringManagementConsumer ResearchShort-form Travel VideosSocial InfluenceTourismMultimodal Travel BehaviorTravel BehaviorUser PerceptionAdvertisingTourist ExperienceSocial SciencesEndorsement Effect Measurement