Price DOES Matter!

Abstract

Session-based recommendation aims to predict items that an anonymous user would like to purchase based on her short behavior sequence. The current approaches towards session-based recommendation only focus on modeling users' interest preferences, while they all ignore a key attribute of an item, i.e., the price. Many marketing studies have shown that the price factor significantly influences users' behaviors and the purchase decisions of users are determined by both price and interest preferences simultaneously. However, it is nontrivial to incorporate price preferences for session-based recommendation. Firstly, it is hard to handle heterogeneous information from various features of items to capture users' price preferences. Secondly, it is difficult to model the complex relations between price and interest preferences in determining user choices.