Journal of Marketing Research · 1973 · 30 citations · 0 references
ManagementBusiness EconomicsEconomicsDemand ForecastingForecastingTime Series AnalysisConsumer Demand AnalysisDemand AnalysisDemand TheoryNew Product Demand ForecastingSales ForecastingTime Series ForecastingConsumer Demand ForecastingDynamic Forecasting ModelsEconometric Demand ModelsNew GoodsNew Product Demand EstimationNew Product Sales ForecastingTime Series Demand Analysis