Concepedia

The Identity of Women's Clothing Fashion Opinion Leaders

John O. Summers

Journal of Marketing Research · 1970 · 133 citations · 0 references

Concepts

Social SciencesSocial PsychologySociologyGenderSocial InfluenceWomen's StudiesFashionFashion MarketingFashion IdentityOpinion Leadership In FashionWomen's Fashion