Concepedia

Power Measurement in the Distribution Channel

Adel I. El‐Ansary, Louis W. Stern

Journal of Marketing Research · 1972 · 349 citations · 0 references

Concepts

EngineeringElectrical EngineeringPerformance MeasurementChannel Performance AnalysisChannel PowerDistribution ChannelsPower AnalysisPower EstimationPower Measurement