Journal of Marketing Research · 1982 · 272 citations · 0 references
BusinessMarketingMarketing ManagementConsumer BehaviorRelationship MarketingRetail MarketingRetail Relationship MarketingStructural Equation ModelingDyadic Relationships Within GroupsKey Informant InterviewsLinear Discriminant AnalysisStructural Form Conceptualization
George John, Torger Reve, The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels, Journal of Marketing Research, Vol. 19, No. 4, Special Issue on Causal Modeling (Nov., 1982), pp. 517-524