Publication | Closed Access
An application and extension of a multidimensional ethics scale to selected marketing practices and marketing groups
181
Citations
11
References
1991
Year
Customer SatisfactionMarketing GroupsSelected Marketing PracticesCross-cultural EthicsManagementBusinessMarketing CommunicationEthical AnalysisApplied EthicMarketing TheoryEthical MarketingMarketingBusiness EthicsMultidimensional Ethics Scale
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