Econometrica · 1950 · 416 citations · 0 references
BusinessDecision SciencesEconomicsBehavioral EconomicsDecision AnalysisDecision TheoryBehavioral Decision-makingBounded RationalityProspect TheoryRational ChoiceUtility FunctionsUtility TheoryBounded Rationality Under RiskConsumer Choice Under UncertaintyDecision Theory Under UncertaintyExpected Utility RepresentationUtility Maximization Under UncertaintyVon Neumann - Morgenstern UtilityVon Neumann-morgenstern Utility