Technology Innovation Management Review · 2012 · 53 citations · 0 references
ManagementEntrepreneurshipStrategic ManagementNew Product DevelopmentSocial EntrepreneurshipTechnology EntrepreneurshipBranding For New ProductsEntrepreneurial BrandingEntrepreneurial InnovationInnovation CommercializationNew Venture CreationProduct DevelopmentExperimentation In Product DevelopmentMinimum Viable Product ExperimentationMinimum Viable Product LaunchMinimum Viable Product PlanningNew Product IdeasNew Product IntroductionStartup ExperimentationStartup Strategy
IntroductionCommercializing a brand new product or service is a complex task with an uncertain outcome. Whether it is undertaken in a big corporation, a startup, or a not-for-profit organization, it requires vision, determination, and resources. Entrepreneurs of all stripes, in a garage, a multinational, or in a social enterprise, have brilliant ideas and doggedness to