Journal of Marketing Research · 1974 · 43 citations · 0 references
Social SciencesGender StudiesSociologyFamily StudiesCross-cultural Decision MakingCultural Influences On ConsumptionFamily Decision-makingGender And FamilyHome Buying ProcessHousehold Decision-makingBuying Decision ProcessCultural Influences On Family RelationshipsFamily Decision-making StylesGender Roles In FamiliesHousehold Purchase DecisionsInternational Cultural ComparisonsIntra-household Decision-makingSpousal Decision-making