Journal of Marketing Research · 1970 · 19 citations · 0 references
Social SciencesAccountancyAccountingConsumer BehaviorPsychometricsConsumer TheoryCost MeasurementExpenditure EstimationMeasurement ErrorMeasurement PrecisionResponse BiasConsumer Error ReportingConsumer Expenditure AnalysisConsumer SurveysEstimation Of Measurement ErrorMeasurement Error ReportingStandard Errors Of MeasurementSurvey DesignSurvey Design Bias