Publication | Closed Access
Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research
20
Citations
0
References
1978
Year
William R. Dillon, Matthew Goldstein, Leon G. Schiffman, Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research, Journal of Marketing Research, Vol. 15, No. 1 (Feb., 1978), pp. 103-112