Publication | Closed Access
New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
71
Citations
0
References
1997
Year
V. Padmanabhan, Surendra Rajiv, Kannan Srinivasan, New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction, Journal of Marketing Research, Vol. 34, No. 4 (Nov., 1997), pp. 456-472