Factors of Local Community Participation in Tourism-Related Business: Case of Langkawi Island

Abstract

Tourism development has enabled the involvement of local communities, particularly in tourism-related business. Community involvement is capable of improving the socio-economic status of the locals, especially in removing them from the clutches of poverty. Recognizing the importance of community involvement, this study attempts to identify the factors which can specifically stimulate community involvement in tourism-related business. To achieve these objectives, face to face interviews with local communities using questionnaire as the study instrument has been conducted. Data was analyzed through the utilization of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS). The results showed that the involvement of local communities in tourism-related business is influenced by two factors, namely income and encouragement from family. These factors are also assisted by other factors, namely self-confidence, interest and opportunity available in Langkawi.