Concepedia

Perceived Risk in Store Selection

Robert D. Hisrich, Ronald J. Dornoff, Jerome B. Kernan

Journal of Marketing Research · 1972 · 63 citations · 0 references

Concepts

BusinessMarketingRetail ManagementBrand ManagementRetail MarketingRisk PerceptionPerceived RiskRetail Consumer BehaviorRisk AttitudesRisk BehaviorRisk SelectionConsumer Risk AttitudesConsumer Risk PerceptionConsumer's RiskRiskStore Choice Behavior