Journal of Marketing Research · 1978 · 23 citations · 0 references
BusinessMarketingMarketing ManagementAdvertisingBrand ManagementConsumer BehaviorAdvertising EthicsAdvertising PersuasionAdvertising PsychologyFalse AdvertisingMisleading AdvertisingAdvertising SkepticismAttributesConsumer Attitudes Toward AdsLongitudinal Case StudyProduct Category ManagementResidual Effects