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SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?

MarketingBarrier To EntryInternational Business StrategyCross-border E-commerceCross-border ManagementMarket EntryTradeInnovationManagementBusinessInternational EntrepreneurshipSme ParticipationSocial InnovationInternationalizationInternational BusinessGlobal StrategyEntry ModeTechnology Transfer