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Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs

Customer SatisfactionSocial MediaBusiness-to-business ResearchInteractive MarketingManagementBusinessSale ResearchSalesperson Self-determination NeedsSocial Medium MarketingCustomer Relationship ManagementCustomer ParticipationMarketingComplementary Effects