Publication | Closed Access
Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies
46
Citations
104
References
2022
Year
Customer SatisfactionPolicy StudiesPublic PolicySelf-service TechnologyService InnovationDigital MarketingPolicy DesignManagementBusinessPolicy AbstractPolicy PerspectivePolicy AnalysisMarketingRegulationService StrategyPolicy Implementation
Practice and Policy Abstract
| Year | Citations | |
|---|---|---|
Page 1
Page 1