Publication | Closed Access
Digital showroom strategies for dual-channel supply chains in the presence of consumer webrooming behavior
41
Citations
35
References
2022
Year
Distribution ChannelsDigital MarketingSupply NetworkManagementBusinessProduct DistributionLogisticsSupply ChainMultichannel ManagementDigital Showroom StrategiesSupply Chain ManagementDual-channel Supply ChainsConsumer Webrooming BehaviorMarketing
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