Personalized adaptive navigation for mobile portals

Abstract

The ability of users to navigate efficiently to content is a key portal usability test, one that WAP portals are currently failing. Today WAP users waste time navigating through a sea of menus to locate content. A solution to this problem, that adapts portal navigation structures for the needs of individual users, is presented. We show how this can radically improve the usability of wireless portals, resulting in significant revenue benefits for mobile operators.