Audiovisual communication review · 1961 · 56 citations · 2 references
Social SciencesCommunicationAudience StudiesMass CommunicationMedia StudiesAudience ReceptionBroadcast MediaMedia EffectsTelevision AudiencesTelevision ReceptionTelevision StudiesEducational BroadcastingEducational TelevisionTelevision Culture
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The Effects of Mass Communication
Patrick D. Hazard, Joseph T. Klapper · American Quarterly · 1962 · 1.4K citations