Publication | Open Access

Social presence or physical presence? Determinants of purchasing behaviour in tourism live-streamed shopping

Customer SatisfactionConsumer ResearchCommunicationTourism Live-streamed ShoppingOnline Customer BehaviorBuying BehaviorConsumer EngagementPhysical PresenceManagementConsumer BehaviorUser PerceptionUser ExperienceMarketingSocial PresenceSocial BehaviorInteractive MarketingBusinessTourismTourist Experience