How Food Marketing on Instagram Shapes Adolescents’ Food Preferences: Online Randomized Trial

Marie A. Bragg, Samina Lutfeali, Tenay Greene, Jessica Osterman, Madeline A. Dalton

Journal of Medical Internet Research · 2021 · 49 citations · 24 references

DOIFull text

Open access

Abstract

Adolescents incorrectly identified traditional ads as Instagram posts, suggesting the artistic appearance of social media ads may not be perceived as marketing. Further, the mere presence of Instagram features caused adolescents to rate food ads more positively than ads without Instagram features.

References

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