Publication | Closed Access
Revealing the dual importance and Kano type of attributes through customer review analytics
37
Citations
50
References
2022
Year
Marketing AnalyticsCustomer SatisfactionCustomer ExperienceBusiness IntelligenceDigital MarketingCustomer ProfilingConsumer ResearchBusiness AnalyticsCustomer ReviewData ScienceCustomer Review AnalyticsManagementDual ImportanceInformation ManagementMarketingCustomer Journey AnalysisInteractive MarketingKano TypeBusiness
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