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Modeling users’ acceptance of mobile social commerce: the case of ‘Instagram checkout’

Online Customer BehaviorMobile MarketingSocial MediaUsers ’ AcceptanceDigital MarketingTechnology Acceptance ModelMobile CommerceSocial ComputingInteractive MarketingManagementConsumer ResearchUser AcceptanceSocial InfluenceConsumer BehaviorCommunicationArtsMobile Social CommerceMarketing