Publication | Open Access

Food packaging and the color red: How negative cognitive associations influence feelings of guilt

Food PackagingBehavioral Decision MakingSocial PsychologyEmpathyAffective NeuroscienceConsumer ResearchPsychologySocial SciencesAttitude TheoryEmotional ResponseHealth SciencesBehavioral SciencesCognitive ScienceApplied Social PsychologySocial CognitionMoral PsychologyAttribution TheoryEmotionConsumer Attitude