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“I just like this e-Retailer”: Understanding online consumers repurchase intention from relationship quality perspective

Relationship MarketingOnline Customer BehaviorConsumer Decision MakingE-retailer ”Digital MarketingInteractive MarketingManagementBusinessConsumer ResearchUnderstanding Online ConsumersPurchase IntentionConsumer BehaviorRelationship Quality PerspectiveMarketingBuying BehaviorCustomer Loyalty