Concepedia

Building Customer Trust through Corporate Social Responsibility: The Effects of Corporate Reputation and Word of Mouth

Indah Fatmawati, Nizar Fauzan

Journal of Asian Finance Economics and Business · 2021 · 52 citations · 0 references

Open access

Concepts

ManagementMarketingMarketing ManagementCorporate Social ResponsibilityMarketing StrategyStrategic MarketingCorporate CommunicationReputationReputation ManagementResponsible MarketingSocial ResponsibilityWord-of-mouth MarketingCorporate Brand ReputationCorporate Reputation EffectsCorporate Social Responsibility MarketingCustomer Trust Building