The Drivers and Virality of Hate Speech Online

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

Social Sciences, Psychology, Social Psychology +12

Behavior in Public Places: Notes on the Social Organization of Gatherings.

Louis Schneider, Erving Goffman · American Sociological Review · 1964 · 2.7K citations

Social Sciences, Social Psychology, Sociology +12

Social influence: Social norms, conformity and compliance.

Robert B. Cialdini, Melanie R. Trost · 1998 · 2.6K citations

Social Sciences, Social Psychology, Sociology +14

Social Norms and Economic Theory

Jon Elster · The Journal of Economic Perspectives · 1989 · 2K citations · Full text

Social Sciences, Behavioral Sciences, Economics +8

Crafting Normative Messages to Protect the Environment

Robert B. Cialdini · Current Directions in Psychological Science · 2003 · 1.5K citations

Social Sciences, Communication, Social Psychology +9