Journal of Retailing and Consumer Services · 2021 · 81 citations · 45 references
BusinessMarketingMarketing ManagementData AnalyticsMarketing AnalyticsPredictive AnalyticsConsumer TheoryCustomer Behavior AnalyticsData AnalysisData InterpretationData-driven Decision MakingDigital Marketing AnalyticsConsumer Buying BehaviorCustomer Purchase Pattern AnalysisOrganic Food ConsumptionOrganic Food DemandOrganic Product Marketing
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The theory of planned behavior
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