International Journal in Management and Social Science · 2015 · 10 citations · 0 references
BusinessMarketingConsumer BehaviorConsumer Demand AnalysisConsumer InvolvementBuying Behaviour AnalysisConsumer Behavior AnalysisConsumer Buying BehaviorConsumer Purchasing BehaviorConsumer ResearchConsumer SurveysCosmetic Use
The Objective of this research paper is to study consumer buying behaviour towards cosmetic products. This research is conducted in Pune city and a survey method was used to collect the data from 200 respondents.