Public Performance & Management Review · 2009 · 138 citations · 21 references
EducationPolitical BehaviorCorporate Political ActivityOrganizational BehaviorSocial SciencesManagementStakeholder EngagementCivic EngagementNonprofit OrganizationsAdvocacyPublic PolicyAdvocacy ActivitiesPolitical ChangeSocial OrganizationStrategic ManagementNonprofit AdvocacyLeadershipOrganizational CommunicationPolitical AdvocacyBusinessPolitical Science
Nonprofit organizations act as political voices for their constituents, yet advocacy is often outside their core mission, with some embracing it and others avoiding it. The study investigates which organizational capacities enable nonprofits to pursue an advocacy agenda. Using Michigan nonprofit survey data, the authors test a strategic‑management model linking organizational learning, structure, resource dependence, and competitiveness to advocacy activity. The results show that collaborative networking, productive exchange with funders, managerial lobbying skills, government resource dependence, and resource competition all significantly shape nonprofit advocacy practices.
Nonprofit organizations serve as a voice for their constituent publics in the political arena, even though advocacy practices remain outside their core mission. Some nonprofits embrace their advocacy roles and engage in these activities frequently, while others choose to avoid these activities altogether. What organizational capacities enable nonprofits to pursue an advocacy agenda? Drawing on theoretical perspectives in organizational behavior, public management, and political science, we propose a strategic management explanation of nonprofit advocacy. Using survey data from nonprofit organizations in Michigan, we test an empirical model in which factors of organizational learning, structure, resource dependence, and resource competitiveness contribute to nonprofits' advocacy activities. Findings suggest that experience with collaborative networking, productive exchange relations with funding principals, representation of lobbying skills at the managerial level, dependence on government resources, and competition in the resource environment all shape nonprofits' advocacy practices in important ways. These findings have important implications for both theory and practice of nonprofit management.
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