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To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations

User PerceptionOnline Customer BehaviorConsumer Decision MakingSocial MediaDigital MarketingManagementConsumer ResearchChinese ConsumersConsumer AttitudeConsumer BehaviorLive-stream Shopping IntentionsCommunicationArtsMarketingBuying BehaviorConsumer EngagementShopping Orientations