Concepedia

Author

Yingying Ma

Communication University of ZhejiangORCID

Also Known As

Ying-ying Ma, Yingying Ma

12

Publications

385

Citations

4

H-Index

14

Concepts

All Affiliations

Communication University of Zhejiang
YM

About

Yingying Ma is an author at Communication University of Zhejiang specializing in consumer research, management, and marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

3

3

359

2

Marketing

3

3

359

3

Arts

1

1

246

4

Business

1

1

97

5

Communication

1

1

246

Yingying Ma

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4

Publications

383

Citations

4

H-Index

YearCitations

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