Publication | Open Access

An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance

Business-to-business ResearchFirm PerformanceBusiness IntelligenceKnowledge CreationManagementBusinessArtificial Intelligence FrameworkBusiness StrategyKnowledge ManagementStrategyAi AdoptionStrategic ManagementIntelligent Decision MakingMarketingKnowledge Management StrategyMarketing Strategy