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Gamification and online impulse buying: The moderating effect of gender and age

Gendered PerceptionBehavioral SciencesBehavioral Decision MakingGender StudiesGamificationInteractive MarketingMotivationConsumer ResearchOnline Impulse BuyingManagementSocial InfluenceConsumer BehaviorMarketingBuying BehaviorConsumer EngagementSocial SciencesBehavioral Economics