A large scale benchmark for uplift modeling

Recursive partitioning for heterogeneous causal effects

Susan Athey, Guido W. Imbens · Proceedings of the National Academy of Sciences · 2016 · 1.5K citations · Full text

Public Health, Biostatistics, Computer Science +15

Causally motivated attribution for online advertising

B D'Alessandro, Claudia Perlich, Ori Stitelman et al. · 2012 · 101 citations

Business, Marketing, Marketing Management +13

Beyond the Last Touch: Attribution in Online Advertising

Ron Berman · Marketing Science · 2018 · 94 citations

Business, Marketing, Marketing Management +11

Real-World Uplift Modelling with Significance-Based Uplift Trees

Nicholas J. Radcliffe, Patrick D. Surry · 2012 · 91 citations

Business, Marketing, Marketing Management +13

Using control groups to target on predicted lift: Building and assessing uplift model

Nicholas J. Radcliffe · 2007 · 73 citations

Engineering, Civil Engineering, Structural Analysis +6