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An Investigation of Peripheral and Central Cues of Online Customer Review Voting and Helpfulness through the Lens of Elaboration Likelihood Model

Customer SatisfactionOnline Customer BehaviorCentral CuesCustomer ReviewConsumer EngagementInteractive MarketingManagementConsumer ResearchElaboration Likelihood ModelSocial InfluenceUser FeedbackCustomer ParticipationCommunicationMarketingPersuasion