Destination image perception patterns of tourist typologies

Abstract

Abstract Conceptual and empirical typologies comprising the intersection of personal and social characteristics of tourists have similarities and differences with respect to image perception of a destination. This study examines characteristics that distinguish tourist typologies formed by the intersection of the all‐inclusive holiday experience and destination familiarity. Multiple correspondence analysis reveals differences in clusters in terms of attitudes and demographic factors influencing destination image of tourist typologies. This study aims to present patterns of tourist typologies' image perception for tourist typologies based on empirical data. Based on the findings of this study, practitioners of tourism may divert or channel their marketing efforts to well‐defined target segments.